Fonts
Fonts can be used to represent entire franchises while others can be just used to change someone's emotions. This can influence the way a company succeeds or grows because if a girly toy company has a sci-fi futuristic font than not a lot of girls would want to buy it. Type face is the entire font family such Ariel - Ariel Bold, etc. Styles of fonts can be changed all the times and can be edited yourself too, like -
Didot used to be use to measure the kerning's and character spacing in between letter; It was 1/6 of a French traditional Inch. Sans serif and serif are the extra flicks and points on words like
HERE compared to sans serif which is without like
HERE. The maximum size or "point" for words is typically 14 when writing in a magazine. If you download a new font and you try to send that file to someone without the font you have downloaded, their programme will apply a random font and it may take away the effect the previous font has put on. Kerning is changing the space in between letters and leading is the distance between lines of typing. These can impact the feelings the reader has and this could have an effect of how effective the article is because the style will suit other genres and types better than another one.
A good start Sean but in need of further explanation. Try to be a little more concise and use examples in real magazines to help explain and show evidence of your researching, as this will lead to you making your choices for your DPS font. You should begin to find websites that are useful to you for your DPS (fonts you could use). Also include screen shots from magazines whose styles you like and could use to help influence your work. You also need to talk about leading/kerning, justification and possible font compatibility issues.
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