Thursday, 27 February 2014

Fonts and type face

Fonts

Fonts can be used to represent entire franchises while others can be just used to change someone's emotions. This can influence the way a company succeeds or grows because if a girly toy company has a sci-fi futuristic font than not a lot of girls would want to buy it. Type face is the entire font family such Ariel - Ariel Bold, etc. Styles of fonts can be changed all the times and can be edited yourself too, like -
Didot used to be use to measure the kerning's and character spacing in between letter; It was 1/6 of a French traditional Inch. Sans serif and serif are the extra flicks and points on words like HERE compared to sans serif which is without like HERE. The maximum size or "point" for words is typically 14 when writing in a magazine. If you download a new font and you try to send that file to someone without the font you have downloaded, their programme will apply a random font and it may take away the effect the previous font has put on. Kerning is changing the space in between letters and leading is the distance between lines of typing. These can impact the feelings the reader has and this could have an effect of how effective the article is because the style will suit other genres and types better than another one.

Monday, 24 February 2014

Unit 51 task 2

Copyright

Copyright is the act of preserving someone's right to the ownership and rights to a piece of work/photograph/script or illustration(just about anything). The duration of copyright is normally around 70 years after publication whereas some things have a 50 year expiry and some things will expire even sooner. Photographs tend to be along the lines of 50 years, computer generated work and unpublished work expires on the 31st of December 2039. The moral rights of the author are as follow:
  1. The right of the author of a work to be acknowledged as the author or creator
  2. The right of the author to object to false attribution
  3. The right not to have his or her work subjected to 'derogatory' treatment
Moral rights do not protect those in work who create something in a group during the course of employment. If you take a picture of someone's work such as taking a picture of the Mona Lisa then you will still be infringing copyright laws because you may own the rights to the photograph you took but you cant do anything with it because you don't own the rights to the original piece. however you can still apply for the permission to post the photo anywhere from the author directly.