Aim: To research local products, venues, events, businesses and identify how/why they are relevant to their target audience

Producion of magazines are paid for either by:

Venues

Pubs

• Green Door store - thegreendoorstore.co.uk/‎
• Wetherspoons - www.jdwetherspoon.co.uk
• Hobgoblin - www.hobgoblinbrighton.co.uk/
• The Brunswick - www.thebrunswick.net
• The Malborough - www.themarlborough.co

Bars

• Headkandi - www.hedkandi.com/
• Waterside - www.waterside-inn.co.uk/‎
• Oceana - www.oceanaclubs.com/brighton
• Concorde 2 - www.concorde2.co.uk/‎
• Sticky mike's frog bar - www.drinkinbrighton.co.uk/stickymikesfrogbar

Entertainment

• Odeon - www.odeon.co.uk/‎
• Komedia - www.komedia.co.uk/‎
• Brighton Dome - brightondome.org/‎
• Marina - www.brightonmarina.co.uk/‎

Retail

• Churchill square - www.churchillsquare.com/
• Primark - www.primark.co.uk/‎
• Homesense - www.homesense.com
• WHSmith - www.whsmith.co.uk/‎

My magazine will most likely attract young men because the articles, pictures and genres wont attract any other audience range because it doesn't appeal to people like upmarket women and men. The magazine will appeal to young men because the images that will be used will be quite young, flashy and will portray the effect of a crazy atmosphere which older gentlemen wont like, nor women.  Upmarket women are more interested in the eye catchy images and deep emotional articles, whereas the upmarket men are more interested in the business side of things and always look on the high, so the magazine (being mainly about local small music) would not be their cup of tea.

I would advertise things that would appeal to the young audience I will be attracting, for example; Shoes, phones, technology and video games. This would be effective because all the products will be more attractive to a younger audience and much of the dance community is composed of younger men and women. I would advertise venues that would able to relate to my magazine such as Audio and Oceana because they mainly play dance music which my magazine will be promoting, my readers could browse my magazine and decide that the venue would be good to go to and decide to go there increasing their customer intake and increasing our reputation for being good at promoting venues. Also I would promote dance events that would occur such as Shakedown or Jungle, this would be a good idea because they are based on dance music and would be huge events that could promote my magazine too! Anyone that wanted to attend the event could come across the advert in my magazine and want to check it out.

Aim: Decide which genre we would prefer to focus our research and create a moodboard of initial ideas

Genre of music

I will focusing on the genre of Dance and Electronica for my local magazine.

I will research areas like new artists, events and popular dance music break through.

The real bands I can relate to the real bands and artists such as Avicii, Calvin Harris, Nero and Nicky Romero.

The target audience ill be aiming for will be 16-27 because this age range is the average age that people begin to listen to dance music, also it means I can release some pressure of censoring things that may be offensive to a younger audience. The readers will most likely be party goers that will be out most nights with friends at night clubs because that's where my type of music will be played, this will make advertising for events and offers easier, they will be more likely to prefer things like technology because that music is mainly made and sounds like tech.


The age I am aiming for has to fit into the advertising range, for instance I will be advertising video games, technology and mobile phone networks for the teenagers who have a different interest to the older people who will read the magazine. I will advertise more advance technology for the older audience such as cars, instruments and computers because the older audience can afford it unlike the younger readers. This will include

• Playstation
• Xbox
• Ray Bans
• Nike
• Sony
• Microsoft

Aim: Analyse music magazines considering how their genre is conveyed and the typical features of a front cover

Music magazines I've heard of:

• NME (New melody express)
• Q
• XXL
• Kerrang!
• Source (Brighton)
• Source (HipHop)
• Mojo
• MixMag

Textual analysis:

• Magazine title: NME
• Publisher: IPC
• Target Market audience: 14 - 30-Because there doesn't contain any explicit content that would offend a young audience, however it remains to be an adolescent style magazine with grown-up content that would appeal an older age, male or female people who have a rocker lifestyle because there contains articles that would be appealing to both females and males if the females are more to a "Tom-boy" nature, and there lifestyle would be rocker because the theme of the magazine is quite crazy and all over the place just like their lives.
• Genre: Rock and Indie
• Main bands featured: Arctic monkeys, Muse, The Killers, John Lydon, Patti Smith, Liam Gallagher, Paul W eller, Manic street and Preachers.
• A selection of Article subjects: 60 years of NME, it talked about how the magazine has been alive since 60 years ago, the juvenile activities of bands that the magazine closely follow.
• Description of 3 male photos: A single leader of a band is taking control and burning a magazine that you are reading with his posse behind him, John Lydon is sitting on a chair reading the magazine whilst looking abnormally into the camera, Liam Gallagher is looking into the camera with a menacing look projecting the attitude that he doesn't care and he's holding up the magazine like its a police mug-shot.
• Description of 3 female photos: A group of 4 girls are leaning against a windowsill and one is looking directly into the camera whereas two others are looking to the floor and the last member is looking up point her chin to the camera. A single girl is standing in a doorway with doorway beads hanging down from the door frame, she's standing in-between them and looking up into the air with her eyes closed. A woman is posing in the magazine naked, whilst covering her breasts and avoiding the reader from seeing anything private or inappropriate.
• What views and points are put across: The magazine implies that it is cool to be a rebel by having the models and artists posing in a rebellious way, for examples Liam Gallagher posed holding a magazine and holding his index finger and middle finger up in an aggressive manor.
• Summary of products advertised: Sky broadband - this is primarily for the older readers because younger audiences would not be interested in broadband, "3" SIM cards - this can attract teenagers and older audiences because they all use sim cards for their phones and in this day and age younger people know more about phones then older people in some cases, Gothic junk - this consists of toys, clothes and miscellaneous items that would attract people who are part of the "Goth" clique, its good because most of the readers of NME are gothic style because rock music fits into Goth and Emo cliques.
  

Code of practice

Code of practice

A code of practice is adopted by a profession or by a governmental or non-governmental organization to regulate that profession. A code of practice may be styled as a code of professional responsibility which will discuss difficult issues, difficult decisions that will often need to be made, and provide a clear account of what behaviour is considered "ethical" or "correct" or "right" in the circumstances. In a membership context, failure to comply with a code of practice can result in expulsion from the professional organization. In its 2007 International Good Practice Guidance, Defining and Developing an Effective Code of Conduct for Organizations, the International Federation of Accountants provided the following working definition: "Principles, values, standards, or rules of behaviour that guide the decisions, procedures and systems of an organization in a way that (a) contributes to the welfare of its key stakeholders, and (b) respects the rights of all constituents affected by its operations."

Codes practice and regulation

Defamation / Libel / Slander

UK Defamation act 1996 - To protect the reputation of individuals, from reporters and journalists saying unwarranted and unjustified things. In this instance if the magazine offends a celebrity or rival company they are liable to be brought to court and for these instances only, the offender will be guilty until proven innocent. Slander is communication by mouth which is the same deal just by mouth instead of written article, and Libel is when its been published.

Copyright and Intellectual Property

Its essential to publishing and if it didn't have it they would not be able to make profit. The law dates back to 1709. Elsewhere in the world there is no similar rule, but they have the same standard. It protects the assets of a man or company for instance film or typography. It can be sold to a third party member.

Data Protection act

Protect people from privacy invasion, for example: invading home space. The magazines want your information so that they can sell it to advertising companies, like address and phone number. But they cannot do this because its against the law. The press disregarded these rules when they hacked into Catherine Zeta Jones' mobile phone. In 1995 it was instated that the press preserve a person from harassment.
















Whittaker, J. (2008) Magazine Production.
London: Routledge.

Advertising

Benefits of Advertising:

• Brand awareness and exposure - Creating a name for yourself.
• Boost sales with lead generation - Make the subject more appealing to the audience they are marketing.
• Buying Power - Makes themselves higher in popularity and more widely used.
• Historical precedence - The studies done over the history proves that advertising makes the business grow and sustain for longer.
• Influence - Persuades your audience to buy your product.
• Competitive edge - Stay ahead of the competition and make sure your company can get as many customers as possible.
• Consistency - The business stays alive for a long period of time.
• Reach - Reach the overall goal of becoming successful and making your business the best of the best.

Aim: Magazine Workforce skills and roles

Magazine Workforce Skills and Roles

The publishing industry employs over 195,000 people, representing approximately 36% of the creative media workforce.

51,000 People employed in the newspaper industry
50,500 People employed in the Journal and magazine industry
33,000 In the Book industry
12,000 In other service activities

www.creativeskillset.org

IPC Media publish NME, a huge rock and roll magazine.

I compared NME with Q. The jobs that are listed differently are that Q has "Suits" instead of Publisher, whereas NME lists there publisher with the appropriate title. They are different because the language that their target market audience use aren't the same as NME, they are more informal so they informally present the publisher, however they both list Advertising. They both use words like Advertising and Editorial, this is because they need to clearly portray the head of the magazines as important and not to be taken lightly.

What do you think are the responsibilities of the Editor?

• To make sure all the columns are relevant.
• To edit pieces down so that they don't take up too much space.
• To check all the words and phrases are correct.
• To make sure everything is legal.
• To ensure the work and columns are up to date and interesting enough for the consumer.
• You are the face of the magazine.
• Attends functions/events/award ceremonies.
• Occasionally will write a piece.
• Decide on the narrative and theme of the edition.
• Lead meetings.
• Budget control.
• Publish an editorial calendar.
• Strategic planning.
• Overall decisions on deadlines.
• Manages careers of staff.
• Liase with publisher and departments.
• Build up contacts and connections.

PCC - Press complaint commission

Magazine Production

Magazine idea
Electronic music and Bands

The Team
Art designer
Photographer
Lead Designer
Editor
Researcher
Producer
Graphic designer
Director