My investigation report

https://drive.google.com/file/d/0BziXDbdd2CN2M2F4ZWZ4SGZEbk0/edit?usp=sharing
Version 2: https://drive.google.com/file/d/0BziXDbdd2CN2a203VGE2RjliZVk/edit?usp=sharing

Magazine front cover

https://drive.google.com/file/d/0BziXDbdd2CN2MHNMR0taeEtiZWc/edit?usp=sharing

To plan and make an audio presentation as a way of pitching our magazine in a professional and detailed manner in order to appeal to the publisher

1. When public speaking, what is it important to remember to do?

• Speak in a professional manner
• Speak clearly
• Know what you are saying (No erms or ums)
• Don't go off task
• Be relevant
• Say enough
• Plan

    2. If a publisher was listening to your pitch, what would they want to know about your project?

• What its about
• What its aim is (e.g. Profit, entertainment, etc)
• If you think it will become a success
• If you are dedicated to it (e.g. a plan, schedule, etc)
• Who your target audience are
• Cost and potential income
• Personally passionate about the contents of this magazine

https://drive.google.com/file/d/0BziXDbdd2CN2c3VFMmpWZ2hUbmM/edit?usp=sharing

Version 2 : https://drive.google.com/file/d/0BziXDbdd2CN2VGRuTnhrd3ZITjQ/edit?usp=sharing

Researching local music magazine

https://drive.google.com/file/d/0BziXDbdd2CN2TDBTUnJpUkpWT2s/edit?usp=sharing

Researching the local music scene for my genre

https://drive.google.com/file/d/0BziXDbdd2CN2SE8wdW4tWE1EeFE/edit?usp=sharing

Schedule version 3

https://drive.google.com/file/d/0BziXDbdd2CN2WFVTN09VM1ZiQk0/edit?usp=sharing

Task 4 : Work on front cover

https://drive.google.com/file/d/0BziXDbdd2CN2dzZCUjJndTZtckU/edit?usp=sharing

Flat plan

https://drive.google.com/file/d/0BziXDbdd2CN2Q2JPcVYwMnNyd2s/edit?usp=sharing

Pretty Litter Budget

https://drive.google.com/file/d/0BziXDbdd2CN2dUpVb0pnS3VpZHc/edit?usp=sharing

Survey homework

 

http://kwiksurveys.com/s.asp?sid=aoo66601f9j7zv6249228

Evaluation:

My survey's min participants were teenagers aged from around 13-19.
This means that my dance magazine attract more teenagers than any other age range.

I asked what bands they preferred and what genre they preferred and the results were very spread out on what genre people like, although rock and pop came out on top.

Most people acquire their music from downloading it from the internet, so this means the solid music industry is dying, shops like HMV and etc. are going out of business, so this would be a good article to write about. Also almost everyone uses social media so this means that it would be a very good idea to start a page on Facebook/twitter/etc. because then we can get more "in-touch" with the audience.

From my results I gathered the information that not many people read music magazines, nor buy them but however the majority of participants listen to LOTS of music. Because most the participants were of a young age not many of them had gone to a club or venue like that before.

 

I asked in the questionnaire what the public's favourite colour scheme was and they responded positively to the Light colours and Multicolours, this will influence me when I come to design my magazine. Also I asked what their favourite part of a magazine is and whether or not they enter the competitions they find in them, they favoured the images and the design of the magazine over things like the articles or the interviews. 100% of the people who took part said they didn't enter any competitions, this means that inputting a competition into my magazine may be a dead end idea.

 

To conclude, the questionnaire told me that most people download their music meaning the solid music industry is dying, most teenagers like pop and rock over most other genres and starting a Facebook page would be a good idea to get in touch with the community and audience.

Aim: To construct a health and safety assignment of one or more photo-shoots i will be conducting for my magazine considering all possible eventualities

Key skills:

• Professional responsibility
• Applying my knowledge of professional practices
• Showing forethought and evidence of planning and event
• Using the opportunity to research independently for my individual situations

TUC  -  Trade union congress

• Represents British workers' rights
• See: www.tuc.org.uk/
• See: www.worksmart.org.uk/

The Health and safety at work act - 1974

• Had to be followed by all employers / authorities responsible for workers in the UK
• A H&S Commission was created

It protected people against risks to H&S in terms of:

• Dangerous substances
• Maintenances of systems
• Provision of instruction and training
• Working environments
• Allowing unions the right to create reps to enforce it
• Inspectors could gain access to workplaces

NUJ - National union of journalists

• Represents UK journalists and protects their rights
• Has a committee which meets just to discuss H&S
• See: www.nuj.org.uk/rights/health-and-safety/

NUJ'S H&S Concerns:

• Bullying
• Stress
• Repetitive strain injury (RSI)
• Public Order situations
• Conflict Zones
• Exiled Journalists

What types of risks may there be in a photo-shoot?

• Falling off props/ladders/stools
• Fires caused by plugs/deficient lighting/broken bulbs
• Seizures - the flash In the camera could cause a seizure
• Epilepsy - The flash in the camera could cause someone with epilepsy to have a epileptic fit
• Dropping equipment - could break/hurt toes or foot if dropped on them
• Broken lens glass - could pierce your skin, slash you, cut you, stab you
• Electrocution
• Lights falling and hurting models
• Tripping over wires, etc.
• Muscle spasms from being in the same stance for a while
• Cramps caused by being in the similar position all day

Hazard - Anything that can cause harm (eg. a chemical, electricity, ladders)
Risks - How great the chance that someone will be harmed by the hazard

Assessing the risks

The likely effect of a hazard may for example be rated:



                                   1. Major
Death or major injury or illness causing long term disability
                                   2. Serious
        Injuries or illness causing short term disability
                                   3. Slight
                  All other injuries or illnesses

The likelihood of harm may be rated:

                                  1. High
Where it is certain that harm will occur
                                  2. Medium
                                  3. Low

Version 1 : https://drive.google.com/file/d/0BziXDbdd2CN2aE9rQzE4bEhFWVk/edit?usp=sharing

Version 2 : https://drive.google.com/file/d/0BziXDbdd2CN2XzVKcFVtRVNnd28/edit?usp=sharing

Version 3 : https://drive.google.com/file/d/0BziXDbdd2CN2ODV1TEhwNHJkLXc/edit?usp=sharing

Version 4 : https://drive.google.com/file/d/0BziXDbdd2CN2YjlkOTM3b0twRTg/edit?usp=sharing
What are the main hazards within the location of your photo-shoot?

• Bright lights could damage eyes or burn yourself
• Tripping over wires could make someone fall over ad hurt themselves
• Boxes were all over the places and could make a tripping hazard 
• The lights or heavy equipment could fall down on to someone

Editorial calendar

https://docs.google.com/file/d/0BziXDbdd2CN2RkJPZVhxMi1PenM/edit?usp=sharing

Questionaire

First Questionnaire version 21/10/13 :
https://docs.google.com/file/d/0BziXDbdd2CN2Nkx5UHk1aGFiblE/edit?usp=sharing

What makes a good questionnaire evaluation ?

• Clearly explaining what your results mean
• Produce a Pie chart to visually enhance your evaluation
• Depict what your target audience wants and needs
• Gather key information about your audience
• Figure out what weaknesses your magazine has
• Mention any surprises or anomalies that you didn't hypothesize.
• Explain what the point of it was
• A logical order of explaining what you learned from each question

Budget

Budget -
https://docs.google.com/file/d/0BziXDbdd2CN2cWdhTjhNQ3M1aFk/edit?usp=sharing
Budget version 2 -
https://drive.google.com/file/d/0BziXDbdd2CN2OVhzOGN0ZzAxRnc/edit?usp=sharing

Aim: To plan my main fictional artsits to feature in my magazine in preperation for my first round of photoshoots. To also consider choice of models and requirements.

Creating our own fictional artists -
 https://docs.google.com/file/d/0BziXDbdd2CN2OGFqa251Uk16THM/edit?usp=sharing

Youtube music videos

Photoshoot Moodboard

https://docs.google.com/file/d/0BziXDbdd2CN2N0duRnVuZVJWXzQ/edit?usp=sharing

Version 2: https://drive.google.com/file/d/0BziXDbdd2CN2M1VBelZkcXg3N0U/edit?usp=sharing

Aim: To create a plan for your publish media document clearly defining key requirements in the creation of your products

https://docs.google.com/file/d/0BziXDbdd2CN2M3oxOTVLc3h0X2M/edit?usp=sharing

Aim: To set myself a realistic timeframe for completing tasks within this project, aiming to motivate and organise myself in a proffessional manner

Schedule : https://docs.google.com/file/d/0BziXDbdd2CN2TmhIbFd3RGRmQ00/edit?usp=sharing

To further identify those involved in the creation of a printed & investigate issues prior to production

Problems and Troubleshooting

Equipment:

• Camera - Broken, lost, stolen
• Tri-pod - Broken, lost, stolen, doesn't fit the camera
• Props/Clothes - Torn, doesnt fit, broken, lost, stolen, doesnt match
• Lenses - Wrong type, doesnt fit camera, broken, stolen, lost
• Chargers - Break, broken, no plugs, wrong type
• Batteries - Break, broken, stolen, lost, doesnt fit, water damage, not charged
• SD Card - Break, stolen, doesnt fit, lost, water damage, port error
• Laptops - Break, stolen, no battery, lost, water damage, no wifi
• iPad - Break, stolen, lost, cracked camera, water damage, no wifi, no battery, no charge
• iPad chargers - Break, stolen, lost, no plugs, doesnt into the iPad
• Lighting equipment - Break, stolen, lost, too bright, no plugs

Solutions

• Camera - Camera case, strap, insurance, Cloud uploading, keep concealed
• Tri-pod - Bring a back-up, bring tools, keep concealed, case
• Props/Clothes - Bring spares, bring tools, keep concealed, 
• Lenses - Bring spares, insurance, keep concealed, case
• Chargers - Bring spares, insurance, use at a restaurant/cafe/shop, case
• Batteries - Bring spares, bring chargers, umberella, case
• SD Card - Bring spares, Cloud uploading, insurance, tools, case
• Laptops - Insurance, make sure no one knows you have a laptop, laptop case
• iPad - Case, insurance, keep concealed, dongle, bluetooth, bring chargers
• iPad chargers - Bring spares, case/bag, charge in restaurant/club/shop/café
• Lighting equipment - Spare bulbs, spare parts, wire extender, Someone to look after the gear

Locations

• Dance clubs - Oceana, Audio, Hospitality, Vagabondz, Rebel Rabble
• Inside of clubs/bars - The bar, the dance floor, in the light, in the dark, with/without peoplW
• Studio - Range of bands that will feature in your magazine
• Concerts - A range of different concerts that would be relevant to my magazine
• Plain white wall - Take photos infront of a white wall/green screen to put yourself in the anywhere you want to be

Location Solutions

• Impossible to take inside pic - Find and buy the rights to one of the photos for your decided bar
• No appropriate place to take pic - You could take a pictuire outside in the open field to add a lone effect if you do not have a studio or empty room for photos
• Photo-bombing - Photoshop could get rid of these errors, or take more photos to get one without the blemish
• No photos are right - Taking a lot of photos will avoid SOME of these errors but you cant always have good

Facillities

• Toilets - So you can relieve yourself without having the public looking at you
• Food/drink - Choose a cafe or refreshment area so you can refresh yourself and regain energy to carry on
• Shelter - So you can sit down and take a rest or if it is raining you can make sure your equipment doesnt get soaked
• Changing room - So the cast and bands dont have to strip in public for their appearance
• Recharging station - So the camera can last all day and make sure if theres a perfect moment you can capture it
• Wi-fi hotspot - So you can use cloud to make sure your photos are safe if the SD card/camera was to go missing
• Plug station - So you can plug in chargers/lighting or any miscellaneous things

Aim: To research local products, venues, events, businesses and identify how/why they are relevant to their target audience

Producion of magazines are paid for either by:

Venues

Pubs

• Green Door store - thegreendoorstore.co.uk/‎
• Wetherspoons - www.jdwetherspoon.co.uk
• Hobgoblin - www.hobgoblinbrighton.co.uk/
• The Brunswick - www.thebrunswick.net
• The Malborough - www.themarlborough.co

Bars

• Headkandi - www.hedkandi.com/
• Waterside - www.waterside-inn.co.uk/‎
• Oceana - www.oceanaclubs.com/brighton
• Concorde 2 - www.concorde2.co.uk/‎
• Sticky mike's frog bar - www.drinkinbrighton.co.uk/stickymikesfrogbar

Entertainment

• Odeon - www.odeon.co.uk/‎
• Komedia - www.komedia.co.uk/‎
• Brighton Dome - brightondome.org/‎
• Marina - www.brightonmarina.co.uk/‎

Retail

• Churchill square - www.churchillsquare.com/
• Primark - www.primark.co.uk/‎
• Homesense - www.homesense.com
• WHSmith - www.whsmith.co.uk/‎

My magazine will most likely attract young men because the articles, pictures and genres wont attract any other audience range because it doesn't appeal to people like upmarket women and men. The magazine will appeal to young men because the images that will be used will be quite young, flashy and will portray the effect of a crazy atmosphere which older gentlemen wont like, nor women.  Upmarket women are more interested in the eye catchy images and deep emotional articles, whereas the upmarket men are more interested in the business side of things and always look on the high, so the magazine (being mainly about local small music) would not be their cup of tea.

I would advertise things that would appeal to the young audience I will be attracting, for example; Shoes, phones, technology and video games. This would be effective because all the products will be more attractive to a younger audience and much of the dance community is composed of younger men and women. I would advertise venues that would able to relate to my magazine such as Audio and Oceana because they mainly play dance music which my magazine will be promoting, my readers could browse my magazine and decide that the venue would be good to go to and decide to go there increasing their customer intake and increasing our reputation for being good at promoting venues. Also I would promote dance events that would occur such as Shakedown or Jungle, this would be a good idea because they are based on dance music and would be huge events that could promote my magazine too! Anyone that wanted to attend the event could come across the advert in my magazine and want to check it out.

Aim: Decide which genre we would prefer to focus our research and create a moodboard of initial ideas

Genre of music

I will focusing on the genre of Dance and Electronica for my local magazine.

I will research areas like new artists, events and popular dance music break through.

The real bands I can relate to the real bands and artists such as Avicii, Calvin Harris, Nero and Nicky Romero.

The target audience ill be aiming for will be 16-27 because this age range is the average age that people begin to listen to dance music, also it means I can release some pressure of censoring things that may be offensive to a younger audience. The readers will most likely be party goers that will be out most nights with friends at night clubs because that's where my type of music will be played, this will make advertising for events and offers easier, they will be more likely to prefer things like technology because that music is mainly made and sounds like tech.


The age I am aiming for has to fit into the advertising range, for instance I will be advertising video games, technology and mobile phone networks for the teenagers who have a different interest to the older people who will read the magazine. I will advertise more advance technology for the older audience such as cars, instruments and computers because the older audience can afford it unlike the younger readers. This will include

• Playstation
• Xbox
• Ray Bans
• Nike
• Sony
• Microsoft

Aim: Analyse music magazines considering how their genre is conveyed and the typical features of a front cover

Music magazines I've heard of:

• NME (New melody express)
• Q
• XXL
• Kerrang!
• Source (Brighton)
• Source (HipHop)
• Mojo
• MixMag

Textual analysis:

• Magazine title: NME
• Publisher: IPC
• Target Market audience: 14 - 30-Because there doesn't contain any explicit content that would offend a young audience, however it remains to be an adolescent style magazine with grown-up content that would appeal an older age, male or female people who have a rocker lifestyle because there contains articles that would be appealing to both females and males if the females are more to a "Tom-boy" nature, and there lifestyle would be rocker because the theme of the magazine is quite crazy and all over the place just like their lives.
• Genre: Rock and Indie
• Main bands featured: Arctic monkeys, Muse, The Killers, John Lydon, Patti Smith, Liam Gallagher, Paul W eller, Manic street and Preachers.
• A selection of Article subjects: 60 years of NME, it talked about how the magazine has been alive since 60 years ago, the juvenile activities of bands that the magazine closely follow.
• Description of 3 male photos: A single leader of a band is taking control and burning a magazine that you are reading with his posse behind him, John Lydon is sitting on a chair reading the magazine whilst looking abnormally into the camera, Liam Gallagher is looking into the camera with a menacing look projecting the attitude that he doesn't care and he's holding up the magazine like its a police mug-shot.
• Description of 3 female photos: A group of 4 girls are leaning against a windowsill and one is looking directly into the camera whereas two others are looking to the floor and the last member is looking up point her chin to the camera. A single girl is standing in a doorway with doorway beads hanging down from the door frame, she's standing in-between them and looking up into the air with her eyes closed. A woman is posing in the magazine naked, whilst covering her breasts and avoiding the reader from seeing anything private or inappropriate.
• What views and points are put across: The magazine implies that it is cool to be a rebel by having the models and artists posing in a rebellious way, for examples Liam Gallagher posed holding a magazine and holding his index finger and middle finger up in an aggressive manor.
• Summary of products advertised: Sky broadband - this is primarily for the older readers because younger audiences would not be interested in broadband, "3" SIM cards - this can attract teenagers and older audiences because they all use sim cards for their phones and in this day and age younger people know more about phones then older people in some cases, Gothic junk - this consists of toys, clothes and miscellaneous items that would attract people who are part of the "Goth" clique, its good because most of the readers of NME are gothic style because rock music fits into Goth and Emo cliques.
  

Code of practice

Code of practice

A code of practice is adopted by a profession or by a governmental or non-governmental organization to regulate that profession. A code of practice may be styled as a code of professional responsibility which will discuss difficult issues, difficult decisions that will often need to be made, and provide a clear account of what behaviour is considered "ethical" or "correct" or "right" in the circumstances. In a membership context, failure to comply with a code of practice can result in expulsion from the professional organization. In its 2007 International Good Practice Guidance, Defining and Developing an Effective Code of Conduct for Organizations, the International Federation of Accountants provided the following working definition: "Principles, values, standards, or rules of behaviour that guide the decisions, procedures and systems of an organization in a way that (a) contributes to the welfare of its key stakeholders, and (b) respects the rights of all constituents affected by its operations."

Codes practice and regulation

Defamation / Libel / Slander

UK Defamation act 1996 - To protect the reputation of individuals, from reporters and journalists saying unwarranted and unjustified things. In this instance if the magazine offends a celebrity or rival company they are liable to be brought to court and for these instances only, the offender will be guilty until proven innocent. Slander is communication by mouth which is the same deal just by mouth instead of written article, and Libel is when its been published.

Copyright and Intellectual Property

Its essential to publishing and if it didn't have it they would not be able to make profit. The law dates back to 1709. Elsewhere in the world there is no similar rule, but they have the same standard. It protects the assets of a man or company for instance film or typography. It can be sold to a third party member.

Data Protection act

Protect people from privacy invasion, for example: invading home space. The magazines want your information so that they can sell it to advertising companies, like address and phone number. But they cannot do this because its against the law. The press disregarded these rules when they hacked into Catherine Zeta Jones' mobile phone. In 1995 it was instated that the press preserve a person from harassment.
















Whittaker, J. (2008) Magazine Production.
London: Routledge.

Advertising

Benefits of Advertising:

• Brand awareness and exposure - Creating a name for yourself.
• Boost sales with lead generation - Make the subject more appealing to the audience they are marketing.
• Buying Power - Makes themselves higher in popularity and more widely used.
• Historical precedence - The studies done over the history proves that advertising makes the business grow and sustain for longer.
• Influence - Persuades your audience to buy your product.
• Competitive edge - Stay ahead of the competition and make sure your company can get as many customers as possible.
• Consistency - The business stays alive for a long period of time.
• Reach - Reach the overall goal of becoming successful and making your business the best of the best.

Aim: Magazine Workforce skills and roles

Magazine Workforce Skills and Roles

The publishing industry employs over 195,000 people, representing approximately 36% of the creative media workforce.

51,000 People employed in the newspaper industry
50,500 People employed in the Journal and magazine industry
33,000 In the Book industry
12,000 In other service activities

www.creativeskillset.org

IPC Media publish NME, a huge rock and roll magazine.

I compared NME with Q. The jobs that are listed differently are that Q has "Suits" instead of Publisher, whereas NME lists there publisher with the appropriate title. They are different because the language that their target market audience use aren't the same as NME, they are more informal so they informally present the publisher, however they both list Advertising. They both use words like Advertising and Editorial, this is because they need to clearly portray the head of the magazines as important and not to be taken lightly.

What do you think are the responsibilities of the Editor?

• To make sure all the columns are relevant.
• To edit pieces down so that they don't take up too much space.
• To check all the words and phrases are correct.
• To make sure everything is legal.
• To ensure the work and columns are up to date and interesting enough for the consumer.
• You are the face of the magazine.
• Attends functions/events/award ceremonies.
• Occasionally will write a piece.
• Decide on the narrative and theme of the edition.
• Lead meetings.
• Budget control.
• Publish an editorial calendar.
• Strategic planning.
• Overall decisions on deadlines.
• Manages careers of staff.
• Liase with publisher and departments.
• Build up contacts and connections.

PCC - Press complaint commission

Magazine Production

Magazine idea
Electronic music and Bands

The Team
Art designer
Photographer
Lead Designer
Editor
Researcher
Producer
Graphic designer
Director