Aim: Decide which genre we would prefer to focus our research and create a moodboard of initial ideas

Genre of music

I will focusing on the genre of Dance and Electronica for my local magazine.

I will research areas like new artists, events and popular dance music break through.

The real bands I can relate to the real bands and artists such as Avicii, Calvin Harris, Nero and Nicky Romero.

The target audience ill be aiming for will be 16-27 because this age range is the average age that people begin to listen to dance music, also it means I can release some pressure of censoring things that may be offensive to a younger audience. The readers will most likely be party goers that will be out most nights with friends at night clubs because that's where my type of music will be played, this will make advertising for events and offers easier, they will be more likely to prefer things like technology because that music is mainly made and sounds like tech.


The age I am aiming for has to fit into the advertising range, for instance I will be advertising video games, technology and mobile phone networks for the teenagers who have a different interest to the older people who will read the magazine. I will advertise more advance technology for the older audience such as cars, instruments and computers because the older audience can afford it unlike the younger readers. This will include

• Playstation
• Xbox
• Ray Bans
• Nike
• Sony
• Microsoft